UX + UI / Brand Identity

Runtriz is a boutique software company headquartered in Los Angeles. They’ve developed a cloud-based platform for the hospitality industry–used by hotels around the world.

Contracted in 2013, as a lead focused on product design, there were many opportunities to revamp the platform and make refinements across several version releases through 2016.

Hotel Management Portal

Guest App CMS

Guest Request Portal

Hotel Guest App

After the revamp of the hotel portal my focus switched to the redesign of the white label hotel mobile guest app. These are examples of branded templates.


Room Service Ordering

To improve the previous room service ordering experience I researched existing patterns and then designed a flow that works well with the revamped hotel portal including a payment flow.

Brand Mark

Previously, the company used a logotype appended with .com which appeared dated. The founders asked me to update the identity. Taking inspiration from their founding story and business strategy, I infused meaning into appearance of a new brand mark that can stand alone and pair well with the existing logotype.


Learn more at runtriz.com