UX + UI / Branding & Identity

Runtriz is a boutique software company headquartered in Los Angeles. They’ve developed a cloud-based mobile app platform for the hospitality industry–used by hotels around the world.

Having been contracted in 2013, as a UX/UI Design lead, there were many opportunities to revise the platform and make further refinements on several version releases through 2016. The challenge began with the re-design of the hotel web portal; the operations half of the software which includes a suite of apps for hoteliers to provide information and render services to guests.

Hotel Portal / Dashboard

At-a-glance stats for top management

Hotel Portal / CMS

Where hotel admins can build the guest app and more

Guest Request Portal

A standalone guest services app used by hotel staff

Custom Hotel Portal Icons

Hotel Guest App

After the revamp of the hotel portal my focus switched to the redesign of the hotel mobile guest app. Working with the product owners and the dev team, I established a set of custom templates designed to present content and engage guests.

Custom Hotel Guest App Icons

Room Service Ordering

To improve the previous room service ordering experience I researched existing models and created a user flow that also works with how the guest app content is configured in the revamped hotel portal. I also outlined a payments user flow for hotel client apps with the upgrade enabled.


Brand Mark

Previously, the company used a logotype that was appended with dot com. I was given the opportunity to update the identity and set out by first removing the dot com and then created a brand mark that would pair well with the existing logotype. Taking inspiration from their history, I was able to infuse the founding story into a new brand mark. This new element can be displayed as a lockup or a standalone mark.

Startup T-shirt

Of course, a tech startup needs to get t-shirts printed. For this white on black design, I incorporated a variant of the brand mark on a poker chip–paying homage to the casino clients. The tagline on the back reads, “all-in hospitality solutions”.

Learn more at runtriz.com