Brand Identity

Drop Water is a clean tech company based in Silicon Valley. They’ve invented a new sustainable way to sell bottled drinks. Designed from the ground up to be good for you and good for the planet.

During the startup’s stealth mode, the founders contacted me to design the Drop Water visual brand identity; the company logo and the surface design of their patented 100% compostable container.

It’s In The Name

The water drop symbol represents the vision to make changes in an industry dominated by the harmful plastic bottled beverage industry. No trucks are used to transport pre-filled bottles. Instead a Drop Station is connected to existing water source at the point of purchase enabling Drop Water beverages to be poured on-the-spot. This is a major differentiator for the brand. Each Drop Water is made individually in a compostable container. These innovative aspects informed the brand mark design –which also inspired the name Drop Water.

An Eco-minded Brand Strategy

Taking a sustainable strategy, the exterior paper shell uses paper certified by the Forest Stewardship Council to ensure responsible sourcing and soy ink is used for printing to help further offset their carbon footprint. Although, the brand is primarily intended to be a white label solution, a standard line of container surface designs were created. With the company based on the coast of California, my strategy was to use images of a clean and healthy marine ecosystem to help envision a better world with products made in better harmony with nature. This established visual language was also used across multiple brand touch points and extends itself to evolve into the future. The underlying concept is to present compelling reasons to choose Drop Water over plastic bottled beverages.

 

To learn more visit dropwater.co