Logo Identity & Branding

Drop Water is a clean tech company based in Silicon Valley. They’ve inventedĀ a new sustainable way to sell bottled drinks. Designed from the ground up to be good for you and good for the planet.

During the startup’s stealth mode, the founders contacted me to create the Drop Water visual brand identity; the company logo and package visual design for their patented 100% biodegradable bottle.

Identity In The Name

While assisting in the decision to settle on the brand name, Drop Water, I developed a logo identity with a drop of water made as the counter space of the letter d as a focal point.

Eco-Brand Strategy

Drop Bottles start out as a blank canvas and can be branded on either a coated or uncoated cover stock that’s certified by the FSC ensuring responsible sourcing and printed with soy ink. Drop Water asked me to create a standard line of bottle designs. I wanted to bring more awareness to the growing plastic pollution problem by showing a contrast using images of an unaltered marine ecosystem. With this underlying idea of optimism and hope to clean up the mess we’ve made of our environment, the branding was carried on through more Drop Water brand touch points.

 

To learn more visit dropwater.co