Brand Identity

Drop Water is a clean tech company based in Silicon Valley. They’ve invented a new sustainable way to sell bottled drinks. Designed from the ground up to be good for you and good for the planet.

During the startup’s stealth mode, the founders contacted me to create the premier Drop Water visual brand identity; the company logo and the surface design of their patented 100% compostable bottle.

It’s In The Name

The water drop symbol represents the vision to make a change in an industry dominated by the harmful plastic bottled beverage industry. No trucks are used to transport pre-filled bottles. Instead a Drop Station is connected to existing water source at the point of sale enabling Drop Water beverages to be poured on-the-spot. This is major differentiator for the brand. Each Drop Water is made individually in a compostable Drop Bottle. I used these aspects to inform the brand mark design –which also inspired the name of the brand to become Drop Water.

An Eco-minded Brand Strategy

To start, I advised to only use paper certified by the Forest Stewardship Council to ensure responsible sourcing and the use of soy ink for printing to help further offset their carbon footprint. Although, the brand is primarily intended to be a white label solution, the principals asked me to develop a standard line of Drop Bottle surface designs. With the company based on the coast of California, my strategy was to use images of a clean and healthy marine ecosystem to help envision a better world through harmony with nature. The underlying concept is to present compelling reasons to choose Drop Water over plastic bottled beverages. This branding established a visual language which is to be extended over all brand touch points moving forward.

 

To learn more visit dropwater.co