Drop Water is a clean tech company based in Silicon Valley. They’ve invented a new sustainable way to sell bottled drinks. Designed from the ground up to be good for you and good for the planet.
During the startup’s stealth mode, the founders contacted me to create the Drop Water visual brand identity; the company logo and package surface design for their patented 100% compostable bottle.
I developed a pictorial mark with a water drop made as the counter space of a stylized lower case letter d as a focal point–which assisted in the decision to settle on the brand name, Drop Water. Every business is founded on a vision. In this case, the water drop symbol represents the vision to disrupt an industry that transports plastic bottled beverages. No trucks are used to transport the brand’s bottled water. Instead a Drop Station is connected to existing water outlet at the point of sale. Therefore, Drop Water beverages are made on-the-spot. This is major differentiator for the brand. Each Drop Water is made individually in a compostable Drop Bottle.
Drop Bottles start out as a blank canvas. I advised the use of both coated or uncoated cover stock paper certified by the Forest Stewardship Council to ensure responsible sourcing. Also, I specified soy ink for printing to help further offset the brand’s carbon footprint. The principals asked to develop a standard line of Drop Bottle surface designs. I wanted to bring more awareness to the growing plastic pollution problem. Therefore, my strategy was to display contrast using images that depict a healthy marine ecosystem. The underlying concept is to envision a better world and make a compelling reason to choose Drop Water over plastic bottled beverages. This branding was then carried on through to more brand touch points to establish a consistent visual language.