Brand Identity

Drop Water is a clean tech company based in Silicon Valley. They’ve invented a new sustainable way to sell bottled drinks. Designed from the ground up to be good for you and good for the planet.

During the startup’s stealth mode, the founders contacted me for help with their initial brand identity; the company name, brand mark, logotype and the package surface design of their innovative beverage container.

A meaningful brand name & mark

The circled d with the drop of water inside of it represents the vision and process for disrupting the beverage industry that is dominated by the use of harmful plastic bottles. No trucks are used to transport pre-filled Drop Water bottles. Instead a Drop Station is connected to an existing water source enabling beverages to be made on-the-spot. This is one major differentiator for the brand. Drop Water bottles have been cleverly designed to nest one inside another within the machine. The bottles are dry and empty until a purchase is made. These innovative aspects inspired the Drop Water brand name and logo.

Introducing the world’s first 100% compostable water bottle.

(Yes, the top is compostable, too!)

A real eco-strategy

To align with the ethos of the Drop Water way I made recommendations for establishing a sustainable strategy. The exterior shell used for the bottles is made with a paper certified by the Forest Stewardship Council to ensure responsible sourcing. Likewise, soy ink is used when printing on the shell to help further offset their carbon footprint. Although, the bottles were intended to take on the branding of other companies adopting the solution, several standard designs were created. To help envision a better world where products are made in better harmony with nature images of a healthy marine ecosystem were used. This branding became the visual language and was then extended to other brand touch points. The underlying concept with this strategy is to present compelling reasons to choose Drop Water over plastic bottled beverages–because the health of our environment matters.


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